Google Workspace has announced it is adding another feature to its BIMI system, blue checks for brand emails. This feature should help verified brands stick out as legitimate emails.

What is BIMI?

Brand Indicators for Message Identification are a suite of features for the Gmail ecosystem. Previously, Google released the ability to have a brand logo as a Gmail Avatar. This allowed the legitimate brand accounts to verify they are the right account but also grab more attention.

The Gmail avatar was part of the new features that rolled out for G Suite in July 2021. The other features included:

• Support for the BIMI Standard in Gmail
• New controls for Meet
• New security features in chat
• Easier management and additional security controls for Admin

What does the Gmail blue check mark do?

It seems the idea of the blue check mark is to clarify that the branded avatar has been verified.

Strong email authentication helps users and email security systems identify and stop spam, and also enables senders to leverage their brand trust. This increases confidence in email sources and gives readers an immersive experience, creating a better email ecosystem for everyone.

This makes sense because beyond seeing that I could not set up my Avatar, I didn’t know an avatar was possible. I definitely didn't know it required verification. A blue check instills a more automatic sense of legitimacy. Well, possibly the blue check mark has eroded legitimacy from usage by other companies, but the display of legitimacy should be instilled within Gmail over time.

How do I get a Google blue check mark?

To set up the Gmail blue check mark you will have to do some steps that include:

• get your domain provider sign-in and register you brand as a trademark
• set up DMARC
• add a BIMI TXT file to your domain provider
• upload you brand logo
  • SVG
  • public web server
  • hosted on your domain
• get your Verified Mark Certificate

As you can see, the Gmail blue check mark is not like Twitter Blue. To have a Gmail blue check mark a person must prove ownerships of their domain, security, and internationally protected brand. With the recent Web3 and Google Cloud integrations, like the Google Cloud x Polygon announcement, maybe we aren’t too far from blue checks marks on our digital wallets. Let’s face it, we could use that.

Google Workspace Update - Expanding upon Gmail Security with BIMI

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