The Art of Social Listening: Mama, Analyze Your Audience to Drive Results

In today's digital age, social media is a vital tool for businesses of all sizes. With billions of people using social media platforms like TikTok, Instagram, and Twitter, it's no wonder that businesses are using these platforms to promote their products and services. However, simply having a presence on social media is not enough to grow your business. To truly succeed on social media, you need to monitor and analyze your analytics to make data-driven decisions. This is especially important for mothers who are running their own businesses while juggling other responsibilities, as it's needed to be efficient and effective with what little time they have. 

Checking your analytics regularly does take a bit of time, but it also allows you to see what is working and what is not. This means that you can adjust your social media strategy accordingly to ensure that you are reaching your target audience effectively. For example, if you notice that your posts are not getting as much engagement as you would like, you can experiment with different types of content to see what resonates with your audience. This could mean posting more videos, using more hashtags, or sharing more user-generated content. By analyzing your social media analytics, you can also gain valuable insights into your audience. This includes information such as their age, gender, location, and interests. 

By understanding your audience, you can tailor your content to their needs and preferences, which will ultimately lead to higher engagement and conversions. This is especially true if you have not designated who your audience is to begin with. Let me explain:

- Decentral Mamas target audience is moms, aged 18-45. There will be others out of that scope, but that's the target. So content needs to be tailored for them. 

- An accountant however will not necessarily have a set audience. Yes, typically they are going to want to reach business owners primarily, but that covers such a wide range of people. Checking their analytics and learning that perhaps their main audience so far is men, aged 30-45 with interests in engineering and sports, provides the opportunity to capitalize (yes THAT word) on that information and tailor their content to them specifically. 

Another important reason for monitoring your social media analytics is to track your ROI (return on investment). This means that you can see how much revenue your social media efforts are generating and whether your investment in social media is justified and/or requires a pivot in methods used. By tracking your ROI, you can make informed decisions about where to allocate your resources in the future. Many will argue that it's near impossible to track ROI through Social Media and overall I believe that to be true. That being said, you'll be able to tell to some degree, by looking at the analytics whether or not the "clicks on link" or "clicks on profile" is being converted to buys. If not, you can dig in deeper as to why. 

Additionally, checking your analytics regularly can help you stay on top of trends in your industry. By monitoring your competitors' social media activity and analyzing their metrics, you can gain insights into what is working for them and what isn't. This can help you stay ahead of the curve and adapt your own social media strategy accordingly. This part is very important for all platforms, but even more so for trend heavy ones such as TikTok, Youtube and Instagram. 

Therefore, monitoring your social media analytics is crucial for growing your business as a mother and entrepreneur. By regularly analyzing your metrics, you can make data-driven decisions that will help you reach your target audience more effectively, tailor your content to their needs and preferences, track your ROI, and stay on top of industry trends. Making an effective and efficient plan based on all the data will free up more time to enjoy those kiddos! So, if you want to take your social media game to the next level AND get snuggle time in, make sure you're checking your analytics regularly!

 

Originally posted on Decentral Mamas

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