Individual creators will ultimately shape the metaverse: Sandbox founders

Individual creators and brands will ultimately determine the future of the metaverse, not a centralized entity, according to the co-founders of The Sandbox. On Nov. 3, the team behind the Ethereum-based metaverse announced on X (formerly Twitter) it had made The Sandbox Map accessible to everyone, where “LAND” owners can publish their own experiences without needing to partake in an application process (which was previously required). “Now [anyone] can open their experience to the public [and] make it accessible, which will increase the amount of experience and content that people can play and discover on the platform,” Sandbox co-founder Sebastien Borget told Cointelegraph in a Nov. 2 interview during Hong Kong FinTech Week. The notion that users can create and own content and property in Web3 is at the forefront of Sandbox’s strategy, Borget iterated. Sandbox said it will also update its Game Maker tool before 2024, its experience-building and testing tool that is set to introduce new gameplay mechanics, templates and social interactions to make content production even easier. Borget said this will drive engagement across a range of industries.