Enterprise use cases set to drive metaverse momentum

The metaverse is defined as a virtual immersive environment that mirrors our reality through technologies such as AI, blockchain, 5G, community and power platforms, augmented reality (AR), and virtual reality (VR). The integration of artificial intelligence (AI) and so-called digital twins - virtual replicas of existing physical objects, systems or infrastructures—will drive the growth of the enterprise metaverse, industry experts said. According to them, the consumer side was the more visible and hyped side of the metaverse. According to a PwC India report titled ‘Our Take - Embracing the Metaverse’, published in April, out of 150 Indian businesses surveyed, 25% are planning to embed the metaverse into their organizational activities within a year. Chand explained how a digital twin will be of use in the metaverse -- an automaker building a factory in the metaverse can do a lot of scenario planning and product improvements that are difficult in the real world. He also mentioned deployments in logistics, manufacturing, BFSI, quality assurance, and remote support, highlighting the impact on training and collaboration. Comprehensive infrastructure development is also necessary to support widespread adoption of the enterprise metaverse.