ELF Launches First Experience on Roblox

ELF Up! takes users on a dynamic, personalized journey to become successful entrepreneurs and cultural changemakers. In ELF Up!, users create dream startups that represent places and causes they care most about. The highly personalized experience fosters an advanced level of self-expression while building life skills like gamified financial literacy and raising social awareness that users will continue to flex each time they return to ELF Up. “Our community has been asking for us to be on Roblox,” said Kory Marchisotto, chief marketing officer, ELF Beauty. “It’s part of our journey to disrupt norms, shape culture and connect communities through positivity, inclusivity and accessibility. We did it first on TikTok with ELF Yeah, then on Twitch with ELF You and ELF Up! on Roblox will be no different. This time we are able to create an experience where our community can follow their entrepreneurial dreams and empower the next generation of changemakers who flourish in these digital economies.” World Economic Forum's 2023 Future of Jobs Report insight, which states that "creative, analytical thinking and coding are the key skill sets for today’s workplace".